Every day we strive for your success

My name is Vijay Kumar Chopra, and here’s what’s important to know about me…

I am a naturalized US citizen, since 1980 and I work and live in New Jersey. Since then, I have owned and operated several small to medium-sized businesses. During this period, I hired good accounting firms but often felt that I didn’t understand the language. Consequently, I was often surprised with my tax position–and often watched them in dismay.

So I decided to reinvent the process. I had done some accounting courses in my Master’s in management classes and I was great with numbers and thought I could do my books and taxes, which I have done since that time. In that sense I am self-taught but what I learned firsthand was very valuable for me and I helped others understand what I didn’t as a small business owner. I watched the accounting firms carefully, paying attention to what each of them did well – and have finally opened my practice using the best of what I learned.

I learned that business owners want us to listen to them, guide them, and not surprise them with fees and tax liabilities. It’s personally important to me to have a relationship with each client–and to communicate clearly in a language that everyone understands. I want my clients to reach their goals – and want to do more than just crunch numbers for them.